4:05 PM – 6:05 PM
New Form ADV Part 2 Here and Now: Practical Guidance on Disclosing Critical Information about Your Firm
Richard Cortese, VP Education Services, NRS
Marilyn Miles, VP IA Services, NRS
Adam Reback, CCO, J. Goldman & Co.
At its July 21, 2010, open meeting, the SEC finally approved the new Form ADV Part 2, a "plain English" narrative approach to client disclosure, which replaces the current Form ADV Part 2 "check-the-box" and Schedule F approach. The SEC first proposed this in 2000 and then re-proposed it in March 2008. Adopted rule changes will also require investment advisers to file their brochures electronically and the brochures would be available to the public on the IARD. The compliance date for the new Form ADV Part 2 will be the date of the annual update for fiscal years ending on or after December 31, 2010 (which would be the end of March 2011 for advisers with a December 31, 2010 fiscal year end). New advisers registering with the SEC after January 1, 2011, will need to use Form ADV Part 2.
Both SEC commissioners and staff emphasized the importance of meaningful, clear and useful disclosure, as well as the need for advisers to avoid legalese and boilerplate disclosures. The new form's instructions will focus disclosure on the adviser's actual practices and conflicts, as well as on practices and conflicts reasonably likely to exist. Disclosure of the material facts concerning conflicts and how the adviser deals with them will also be specifically required.
This expanded two-hour session will examine the new form’s 18 specific potential disclosure topics, including advisory business, fees and compensation, disciplinary events and brokerage practices. In addition, the panel will delve into the mechanics of the new "brochure supplement" requirement, which will be a résumé-like disclosure for each individual providing advice to a client. The session will also address:
• How to conduct a conflict of interest inventory within the framework of new Part 2
• Tips for avoiding deficiencies when disclosing conflicts of interest, compensation arrangements, fee structures, soft dollars arrangements, etc.
• The implications for public access to your firm’s brochure on the IARD
